Sponsors Of World Cup 2018 Russia: China’s Hisense has becomes officially sponsors of Russia world cup 2018 start on 14 June to 15 July. Hisense is one of the biggest consumer electronics companies in China. They are third largest company to global television shipments. Hisense becomes 1st company to sponsors with fifa after the corruption scandals of Sepp Blatter. Fifa lost some major partner Sony and Emirates during last world cup 2014.
Actually Fifa is looking for tier 1 sponsors but, the scandal activity of Sepp Blatter fifa is trouble to get new sponsorship. Wanda became new partner with fifa but, they could not go to forward for the scandals activities of Sepp Blatter. However, Hisense become grate comfort for fifa for their tier 1 sponsorship.
Hisense is number one TV market shares and white goods television manufacturer in china. They are successfully doing there television market shares business last 13 years. Fifa world cup is largest event to promote any business brand. The fifa football world cup watch up to 200 countries. It’s is a big platform for biggest marketer to marketing their product. Hisense is take the opportunity to promote their consumer electronics companies.
Hisesne will globally engage in various global advertising for both fifa confederation cup 2017 and fifa world cup 2018 Russia. As an official sponsors of Russia world cup 2018 Hisense logo will be access the marketing opportunity both fifa on and off pitch, including advertising boards in Russia stadiums and on-screen credits. In additional, Hisense TV is official television of fifa football world cup 2018.
The president of Hisense group Lui Hongxin said that Overs the year, they gather a lot of experience and seen strong brand value and benefit to sponsors in international sports event. Hisense believe sponsors of Russia world cup 2018 football competition vastly increase global economic brand value of Hisense television. Fifa secretary Fatma Samoura said that FIFA is delighted to welcome Hisense as an Official Sponsor of FIFA world cup Russia 2018. Fifa want to look forward to working with Hisense and help to promote the China leading market consumer electronic to world wide.
Hisense group is not new face in sponsors to sports event. They previously successfully sponsors some major tournament. Before Hisense were partners for Australia’s open in tennis, UEFA European Championship in 2016 where they have naming right to used the stadiums for grand slam. Since 2014, Hisense becomes main sponsors of German football FC Schalke 04.
In television rights and commercial deals fifa makes estimate $5.5 billion USD between each fifa world cup. Fifa has been set it new revenue target about $5.65 billion USD during 2015-2018 period.